The cases of USB devices not working in Windows 10 is more commonly reported after a Windows update. However, this problem can occur at any other time and you will find below the steps to fix the problem of USB Device Not Working in Windows 10.
USB Device Not Working in Windows 10
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Title: Hi Dale, Author: John Created Date: 8/13/2013 1:59:10 PM. USB 2.0 Portable Drive Support - Quick Start Guide, Installation, Troubleshooting Tips, Downloads.
The problem of USB Device not working in Windows 10 might be related to various issues, ranging from outdated device drivers and power management settings to USB devices not loading or inconsistently loading on a Windows computer.
Before going ahead with the steps to fix USB Device Not working issue in Windows 10, it is a good idea to rule out the possibility of the USB device itself being faulty.
Remove the USB device from your computer and plug it into another computer and see if it works. If it works, the device is OK and you can follow the steps below to fix the problem on your computer.
1. Power Flush Computer
The problem of USB devices not working in Windows 10 could be due to minor software glitches or stuck programs and processes.
1. Power OFF your computer by pressing the Power button.
2. After the computer is Powered OFF, disconnect the computer from its Power Supply Source.
3. Wait for 5 minutes and Restart the computer
2. Uninstall Faulty Device Driver
1. Right-click on Start button and then click on Device Manager.
2. On the Device Manager screen, expand the entry for Universal Serial Bus Controllers > right-click on the Unknown Device and click on Uninstall Device option.
3. On the confirmation pop-up, click on OK to confirm.
4. Repeat the above steps for other affected devices (if any) and Restart your computer.
Once your computer restarts, Windows 10 will automatically load the right drivers as required.
3. Change Power Management Setting For USB Root Hub
In order to save power, Windows 10 has a tendency to turn-off power supply for unused USB ports and this can cause the problem of USB device not working in Windows 10.
1. Right-Click on Start button and click on Device Manager option.
2. On the device Manager Screen, right-click on USB Root Hub and click on Properties.
3. On the Properties screen, click on Power Management tab and uncheck the option for “Allow the computer to turn off this device to save power” and click on OK.
4. Repeat the above steps for other USB Root Hubs (If any) and Restart your computer.
4. Disable Fast Startup
While the Fast Startup feature in Windows 10 helps the computer to start in no time (YES! faster than Mac), this feature can sometimes end up not loading USB devices or loading them inconsistently (ON and OFF).
If you are noticing that sometimes USB devices work and sometimes do not, disabling fast startup can fix the problem on your computer
1. Open Settings > click on System icon.
2. On the System screen, click on Power & Sleep in the left pane. In the right-pane, scroll down and on Additional Power Settings Link.
2. On the Power Options Screen, click on Choose What the Power Buttons Do link.
3. On the next screen, scroll down to “Shutdown Settings” and uncheck Turn on fast startup option.
4. Click on Save Changes button.
Now, restart your computer and see if the USB device is now working on your computer.
5. Check For Updates
See if an Update is available for your computer. If an update is available, Windows will also install the latest available drivers for USB Ports on your computer.
1. Click on the Start button > Settings Icon > Updates & Security.
2. On the Update and Security screen, click on Windows Update in the left pane and then click on Check For Updates button.
3. Allow Windows to check for available updates and install them onto your computer
In case updates are available, the latest available device drivers will also be installed on your computer.
6. Disable USB Selective Suspend Setting
By default, Windows computer is set to conserve power by suspending power supply to external USB devices, whenever they are inactive.
However, this power saving setting can sometimes cause problems like Error Code 43 and USB Device Not Recognized Error in Windows 10.
1. Go to Settings > System > Power & Sleep, scroll down and click on Additional Power Settings Link.
2. On Power Options screen, click on Change Plan Settings link located next to the current Power Plan.
5. Next, click on Change Advanced Power Settings link.
6. On the next screen, click on USB Settings > USB selective suspend setting and select disabled option for “Plugged In” and also for “On Battery” in case you are using a Laptop.
7. Click on OK to save above settings.
Region : Global | Format: PDF | Report ID: FBI100279
The global functional water market size was valued at USD 10.34 billion in 2017 and is projected to reach USD 18.24 billion by the end of 2025, exhibiting at a CAGR of 7.4% in the forecast period.
We are in process of revamping Functional Water Market with respect to COVID-19 Impact.
Request SampleHealthy hydration, affordably nutritional and refreshingly thirst-quenching attributes are some of the major growth pillars in the global market for functional water. There has been a rapid evolution in hydrating experience – water ensuring sleep quality and water for the body-detox are some of the interesting innovations in this category. Functional beverages as a whole have robustly emerged as a preferred drink as compared to soft drinks that contain added sugars and a host of synthetic additives such as colors, flavors, and preservatives.
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Functional water sales are thus benefitting from the overarching consumer trend toward better-for-you alternatives to unnatural and high-sugar drinks. Price still remains the major factor influencing the purchasing patterns of all the functional beverages including enhanced water, however brands in this market are justifying their premiums offerings with the host of label claims are expected to fetch higher sales margins, augmenting the market revenue. The innovation in bottling (packaging) technology coupled with strengthening retail distribution scenario is further facilitating the functional water market growth.
Market Segmentation
'Minerals are Usually Incorporated in Bottled Water – Botanical Extracts Are Expected to Witness Increased Incorporation'
The enhanced waters are generally micronutrients-fortified, hence a dominating segment in the functional water market. Nonetheless, the utilization of novel ingredients is gaining traction in the global market. The market has witnessed growing inclination towards all-natural and plant-based ingredients that are easily recognizable and accepted owing to their widely known health benefits.
The active principles from variety of super fruits, herbal extracts and other plant-based ingredients are known to not only serve the functional role of synthetic additives but also substantially increase the nutritional profiles of specialty water. The rising demand for micronutrients in functional water is expected to increase the functional water market share through the forecast years. As per the report, micronutrients hold 54.7% of the share in the global market for functional water.
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'Mass Merchandisers Dominate the Global Retail Distribution, Convenience Stores and Online Retailing Are Set to Witness Rapid Growth. '
Mass merchandisers viz. supermarkets and hypermarkets hold sway in the distribution channels for functional water sales – this retail distribution is leading based on the variety, availability, and accessibility of enhanced water. Moreover, the bundling strategy and economic pricing is responsible for higher sales of functional water among mass merchandisers. In addition to this, the bundling strategy and economic pricing also fetches greater sales of this water among mass merchandisers, impacting the functional water market size. Convenience stores and online retail are expected to witness greater traction for functional water in the foreseeable future owing to their penetration and personalized purchasing experiences. This, in turn, is likely to surge the functional water market revenue in the forthcoming years.
Regional Analysis
Global Water Usb Devices Drivers
'Developed Market of North America holds a Lion Share Propelled by Promising Sales Growth in the United States – Asia Pacific Region is set to Witness Fastest Growth Rate during 2017-2025 '
The developed market of North America is a clear leading region for functional water sales owing to its robust growth in the United States. The sales of bottled water have recently surpassed soft drinks sales in the United States and the bottled water sector is thus a leading horse prompting companies to invest and expand their functional offerings.
The escalating demand for bottled water in the U.S. is strongly driving the functional water market in North America. The functional hydration experience has now become a key focus for the majority of soft drink giants which are either innovating on the composition of the product or creating a context where consumers are lured to purchase it.
Asia Pacific Functional Water Market, 2017
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The functional water market in Asia Pacific is also set to experience significant growth rate as consumers are becoming increasingly aware of the benefits of specialty offerings of which functional water is quickly emerging as a distinct and recognizable category. Consumers look for better-for-you alternatives to carbonated soft drinks (CSDs) and the innovation in flavor is driving the bottled water category’s success.
Key Market Drivers
'The Functional Water Market is Moderately Consolidated among Key Global Players of Non-alcoholic Beverages Sector – Regional and Private Label Brands are expected to flourish in the Foreseeable Future.'
The global market for functional water should be understood from its parent/related markets viz. functional beverages and bottled water – both of these sectors exhibit strong dominance of key global brands intensely seeking the consolidation of the overall market. Nonetheless, the bottled water sector remains less heavily concentrated with a number of smaller, independent, and niche brands exercising significant dominance in their home markets.
The functional water market is also experiencing a strong emergence of small private-label brands embarking on offering enhanced convenience and value-for-money. Portfolio expansion i.e. new product development remains one of the most preferred strategies in the global market.
Consumers are exhibiting ever-growing inclination towards exotic ingredients and bold flavors that not only appeal the palette but also are functional in terms of the overall nutritional profile. In February 2019, The Coca-Cola Co. added two new additions (Smartwater alkaline and Smartwater antioxidant) to its Smartwater brand.
Companies such as Danone S.A. are channelizing their efforts towards developing markets of Asia Pacific where it expects a double-digit growth rate of enhanced water sales performance, particularly in the countries such as China, India, and Indonesia.
Companies are also capitalizing on packaging level innovation to create enhanced aesthetic appeal - LIFEWTR, premium water brand of PepsiCo, announced it is championing Art through Technology in March 2019 as its seventh design series. The increasing adoption of strategies by companies is expected to stimulate growth in the functional water market.
Report Coverage
The functional water market report analyses the global demand sentiments of enhanced water – a rapidly emerging segment within the bottled water space. Functional/Enhanced/Value-added water is a category of bottled water which is infused or fortified with functional ingredients or modified in terms of chemical composition that makes it superior in terms of nutrition as compared to plain packaged water bottles.
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Although majority of bottled water available in retail space is fortified with minerals, the global market for functional water is set to witness evolution in terms of ingredients that are added to increase the overall value, resulting in premiumised offering. The sustainable future of functional or value-added water will rely on the ability of this product to hydrate, refresh and, offer a value-added function that enhances its sale-ability.
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The report on global functional water provides qualitative and quantitative insights on the functional water industry and detailed analysis on the market size & growth rate for all possible segments in the market. The market is segmented by ingredient and distribution channel. On the basis of ingredients, the global functional water market is categorized into micronutrients, botanical extracts, and other functional ingredients.
Based on the distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, online retail, and others. Geographically, the market is segmented into four major regions, which are North America, Europe, Asia Pacific, and the Rest of the World (Row). The regions are further categorized into countries.
Along with this, the report provides an elaborative analysis of the functional water market dynamics and competitive landscape. The report offers various insights on the overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key industry trends.
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SEGMENTATION
ATTRIBUTE | DETAILS |
By Ingredient |
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By Distribution Channel |
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By Geography |
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Key companies covered in the report
- PepsiCo
- Groupe Danone
- Dr Pepper Snapple Group Inc.
- Allure Organics
- Tata Global Beverages
- The Alkaline Water Co.
- Nirvana Water
- Balance Water Company LLC
Key Industry Development
- In June 2019, All Market Inc. (AMI) through its brand Vita Coco launched a new canned water line, Ever & Ever. The product is a reverse osmosis water with added electrolytes for balance.
- In February 2019, smartwater, a brand of The Coca-Cola Co., introduced two new additions to its lineup: smartwater alkaline and smartwater antioxidant. Like the original smartwater, both new products are vapor-distilled water with added electrolytes.
- In February 2019, Middle Eastern mineral water giant Agthia Group launched Al Ain Zero Bromate drinking water, suitable for pregnant women and patients with kidney issues
Frequently Asked Questions
Fortune Business Insights says that the functional water market size was valued at USD 10.34 Billion in 2017 and is projected to reach USD 18.24 Billion by 2025.
In 2017, the market was valued at USD 10.34 Billion and the North America market is leading in the global functional water market.
The functional water market is projected to grow at a CAGR of 7.4% during the forecast period (2018-2025).
Micronutrient ingredient functional water is the leading segment in the global functional water market and is expected to hold the largest share in terms of value.
Healthy hydration, affordably nutritional, and refreshingly thirst-quenching attributes are some of the major key factors driving the functional water market.
PepsiCo, The Coca-Cola Company, Group Danone, Nestle S.A., and Tata Global Beverages are the key active players in the global functional water market.
North America is expected to hold the highest market share in the functional water market, owing to its robust growth in the U.S.
Rapid evolution in hydrating experience – water ensuring sleep quality and water for the body-detox are some of the interesting innovations that are expected to drive the adoption of functional water across the world.
Mass merchandisers viz. supermarkets and hypermarkets hold sway in the distribution channels for functional water sales, based on the variety, availability and accessibility of enhanced water to the consumers.